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Paul Zimmerman

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Apple Pay: A Marketer's Treasure Trove?

While mobile payment systems (mobile money, mobile wallets) have been around for over a decade, the unveiling of Apple Pay late last year has some analysts projecting that as many as 2 billion of these kinds of mobile transactions will transpire by 2017. 

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This article is not offered as, and should not be relied on as, legal advice. You should consult an attorney for advice in specific situations.